Here at Binamic we believe strongly in the saying you get what you give, which was also the title of the massive 1998 New Radicals hit. (What a tune by the way?!) We could reel off a lot more sayings like ‘you reap what you sow’ or ‘do unto others as you would have done unto you’ but we won’t… The gist is that, even though we sell SEO services, we think everyone should be able to maintain their own sites and ensure they at least tick Google’s basic guidelines. We feel that a better optimised web is a better web full stop. But how will we achieve this utopian dream? By sharing our SEO basics for beginners, our knowledge and basic SEO techniques freely and immortalising them within the world we want to improve. But are you equipped to learn these SEO basics?!
So You Want To Learn SEO basics?
If you are a webmaster looking to give your site an SEO revamp be ready to swallow your pride and make some changes you don’t want to and maybe never even thought you had to. Yeah you may think your URL structure is pretty but is it optimised for SEO? Nope, probably not. Hey, those pictures look great but have they got proper alt text, titles, names (and if they’re used as links) anchor text? Nope? Ah…
Also, be ready for a long slog. You don’t learn SEO basics over night. It takes time, commitment, mistakes, more mistakes and a final euphoric cheer when you finally get it right. This is by no means a definitive guide to basic SEO techniques, if we put one of those together we really would be doing ourselves out of a job!
Learning Onsite SEO Basics for beginners
When it comes to on-page optimisation there are a few things you need to look out for. Number one on that list, CONTENT! It really is a buzzword that is used to death in the world of SEO but there’s a reason for that. Content forms the basis of any good and white-hat SEO campaign. You can build links to terrible content until the cows come home but you’re missing the point. If people come to the page and are presented by something unusable, unfriendly or just horrible to look at chances are they will back out. In most cases the purpose of SEO is to increase site exposure with the aim of converting and boosting that bottom line. That’s why you need the content there for people to be presented with.
If you’ve got the fantastic content then there are a few other things you can do:
- You should include a few keywords that have been carefully researched and selected based on low levels of competition on the page. Specific places include the heading and sub-headings as well as a few places in the text body.
- You should also ensure that any images used on your page have alt text and titles that are targeted for the keywords you are focusing on. Also, try to make sure that the images are high quality, the nicer your page looks the longer people are likely to spend on it. (Click the image to enlarge)
- It is also good to include social share buttons on your page. Social links are becoming the ‘new links’ with search engines paying more and more attention to them. By making it easy for people to share your great content you are also ensuring they will be more likely to do so!
- It is also important to ensure that your internal linking structure is properly optimised. For pages you particularly want to target and boost try and set up a link with keyword rich anchor text pointing to it from your homepage. This will pass page rank and also further indicate to search engine spiders what you want that page to rank for. However, try not to do this for too many pages as you will dilute the page rank that you are passing and reduce its effectiveness. (Optimised internal linking structures don’t apply to just your homepage, ensuring your site wide links are optimised with proper anchor text can only help your sites SEO).
- Ensuring your URL structure is optimised is also important. It is absolutely ideal if you can get your targeted keyword(s) in there. However, if this isn’t possible on an Ecommerce site for example, there are other things you can do to improve it. For example removing all nonsensical characters from the URL is a good place to start. You should then ensure the URL follows a logical process matching your page structure. For example:
- You will also want to give your pages unique, keyword rich and targeted meta descriptions and titles. Although this no longer influences your rankings directly it will affect the CTR on your sites links in the SERP, the more informative and attractive the meta description is the more likely people will be to click on it. If you work with a CMS like WordPress or Magento congratulations this is as easy as setting a page title. However, if your CMS doesn’t allow you to do this you have a slightly tougher job on your hands. If you aren’t handy with HTML you will have to get a developer involved. However, if you’re fairly familiar with HTML coding and page structuring check out this guide to hard coding meta descriptions per page.
Now, like we said, we aren’t going to tell you everything we know! There are plenty of other things that need to be looked at when carrying out an SEO audit on, or designing new pages for, your site. (Some of which are pretty technical) However, this is a fantastic starting point for anyone who has the SEO bug and wants to start pulling in some traffic!
Of course, it’s no coincidence that we are an SEO company that provide bespoke SEO services from our head office in Slough. If you are a company or individual that’s looking for SEO to boost your sites traffic and conversions then please do not hesitate to contact us on 01753 878 435 or email us for a competitive quote today!
Spider web featured image attribution: macinate
Studying picture image attribution: scui3asteveo
Written by Ryan Hill