08 Mar
On-Brand Web Design
Posted by Martin Hill in Our Work, Web Design
You’ve probably gathered by now that, as a company, we are pretty anal about the design of web sites. Not only getting the designs themselves pixel perfect, but also the making sure the navigation, usability and all the minutest details are fully thought through too.
So you would have thought with the experience of over 200 web sites behind us, we could churn out great web designs in our sleep?!
Well – of course it’s not quite that straightforward, and there is one massive variable that often gets overlooked by web designers – even really good ones who are occasionally perhaps blinkered in striving for design purity:
Brand.
On the one hand it gets in the way of everything doesn’t it? Especially if the existing brand isn’t to the web designers taste – ‘I mean how can you possibly design a lovely site with that horrible logo and colour palette?!‘ But on the other – it’s the most important thing! A web site has to reflect a company’s brand 100%, and that’s a surprising tricky thing for a web designer to achieve consistently.
Our approach is that a great web designer should be able to design a fantastic site for any brand - it’s part of the challenge, and it’s not a case of making compromises either. If it’s a tricky brand to work with, it just takes more skill and effort to create something brilliant, that’s all – it isn’t impossible if the designer is good enough.
You may notice – we don’t have a house ’style’ for our web designs – they are all individual and very different, and there’s a very good reason for this. All of our clients have their own individual and very different brands. We take the brand, we ask lots of questions about it, we apply our web design knowledge and experience and we try to create something that strengthens the brand, the business, our relationship with our client, and our portfolio!
Tags: design, Web Design
