Direct Cars UK – Car Leasing Website Design

Direct Cars UK website is an example of an e-commerce development where the e-business idea is supported with top-level coding solutions. In this car leasing website design project we created an interactive, easy to use site which is simultaneously a for fully comprehensive business tool for our client.

B2B & B2C e-commerce

The required bespoke development and rigorous testing, aimed at allowing the site to simultaneously utilise two dynamic, continuously updated separate sources of data:

  • database of full vehicle information for all cars and vans currently available in the UK, provided by CAP Motor Research
  • and corresponding funding data (leasing deals) uploaded by our client.

Direct Cars UK have approached Binamic due to our unique experience and expertise with both creating, as well as maintaining car leasing websites and motor industry-related web based tools.

Car Leasing Website Development

We have built a system that ensures giving customers the most up-to-date and best car leasing deals. All deals are dynamically associated with the latest CAP vehicle data, while the best rates are calculated automatically and displayed to potential clients (site visitors).

Moreover – due to the website’s design and structure – every vehicle model shown on the site can be directly and instantly configured by the site user (including any available factory options). This not only engages potential clients, but also results in real-time price updates, which makes quoting that much easier for the car leasing company.

Van Leasing Website

After the success of the car leasing website, Direct Cars UK asked Binamic to add a new part of the site. This time the focus was on van leasing, which has allowed our client to offer a very comprehensive range of deals for private and business customers.

Direct Cars UK – Site Performance

As Binamic pay attention not only to design, but also – most importantly? – to good performance, the site has been coded in line with latest coding best practice in mind, making the site XHTML 1.0 Strict.

Its structure is also very “search engine friendly”, with Google indexing over 22,900 pages of content within a few months of its launch! This in turn resulted in massive organic traffic.

Interested in car leasing website design? Call 0208 1335444 or email us today for a competitive quote.

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