Binamic created this HTML newsletter template for Kuati – a luxury lifestyle choice and unique gifts boutique based in Mayfair, London – for a specific email marketing campaign.
It was designed to echo the website’s styling, but in a unique way create a buzz in the run up to the Royal Wedding. This was achieved by splitting the HTML newsletter template into a few sections – two main of which provided: interesting facts about the young couple and unique, correlating products.
As newsletters evolved into an efficient and acceptable form of marketing, a well planned, optimised and correctly built campaign can:
- Efficiently drive sales to selected offers
- Help to tap directly into existing demand
- Keep your customers up to date with latest info, products and promotions
- Help to re-engage with existing customers for your brand recognition
- Improve customer loyalty.