Kuati – Magento E-commerce Development

Founded in 2007, Kuati is the place for luxury gifts at affordable prices. Both the e-commerce website and brick-and mortar boutique in the heart of Mayfair, London, are now synonymous with a luxury lifestyle choice and unique gifts.

E-commerce Development

Binamic was recommended to Kuati as an e-commerce developer with business acumen and expertise. The company was looking to develop their online shop enterprise. We quickly took on the challenge of their e-commerce website redevelopment, upgrading it to the latest Magento platform and optimising it for both users and search engines – with great success.

E-store Development – Magento Upgrade

After a few meetings with Kuati owners we established a web development program to deal with the issues on the existing site. We also discussed and agreed on additional e-commerce development steps.

As the e-store was running on an outdated version of Magento – a wildly popular open source CMS (Content Management System) – we started with upgrading the e-commerce platform itself. This cleared out some of the bugs that needed fixing in the first place.

Magento Website Maintenance

Through the development our focus was not only on meeting the client’s needs in terms of design and bug-fixing, but also improving the site’s overall performance and user-experience. We therefore focussed on optimising linking patterns, creating brand pages (not limited to a sub-category of products), targeted JavaScript introductions, etc.

Magento SEO

We have also worked on the Kuati site in terms of its search engine performance. As part of their Magento SEO strategy we identified and agreed set key phrases and product groups. Then we proceeded with the on-site optimisation, which included:

  • Kuati homepage “cleanup” and optimisation, aimed at making use of the page’s relatively good Page Rank to promote desirable keywords and areas of the site
  • structural improvement throughout the site
  • creation of fully optimised landing pages (creation of logical taxonomies – header tag structures within pages, based around relating keyword groups for synergy of optimisation; restructuring of content; creation of optimised meta data, etc.).

HTML Newsletter Templates

We also helped Kuati with their e-marketing strategy. We suggested solutions and created HTML newsletter templates, used for successful client re-engagement campaigns.

From bespoke Magento development, upgrades to SEO – we can help your e-commerce website perform better and your business grow. Call 01753 878 435 or email us today.

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