Web SEO Case Study
Not only did Binamic develop the Carleasingmadesimple.com website – a leading platform in the industry – we also took over its SEO from a different UK SEO agency. We started working on the site’s web Search Engine Optimisation – SEO to ensure that it is fully optimised, while maintaining its high usability.
SEO Consultancy
After months of investing in agencies, with little or no results, Car Leasing Made Simple finally got more than their desired results from their patronage of Binamic SEO services. The client is happy to continue with us, also for other development work. Why? See below outstanding results of our web SEO optimisation.
SEO Results
The website is now visible on first pages of Google searches for some of the most highly competitive keywords in the sector. This meant a continuous exponential rise in natural traffic to the website, and in such proportions that it allowed the company to slowly reduce, and – finally – abandon PPC (Pay Per Click) traffic generating and costly (!) campaigns; for which we are much liked by the client’s Financial Director.
Our SEO work on Carleasingmadesimple.com website started around May 2010 and, as shown on the Google Analytics report below, the increase in the organic (non-paid) traffic has been tremendous.
Web SEO Strategies Employed ( Professional SEO Tips )
1. Structural SEO optimisation
The website got an overhaul from our SEO experts in terms of its foundations and building blocks that, while virtually invisible to human eyes, make quite an impact to how search engines perceive websites (e.g. URL structures, Alt texts, H tags structure etc.).
2. Continuous and relevant SEO keywords research
If anyone thinks SEO optimisation is something that you can just “do” and forget about it will probably be disappointed. On the other hand, the advantages of ongoing, targeted and focused SEO consultancy can be truly amazing. We stared off making sure Carleasingmadesimple website is SEO optimisaed to do well in SERPs (Search Engine Results Pages) and continue to keep an eye on new opportunities relating to car leasing sector to make sure the client’s website is always at the front of the pack.
3. New taxonomies for the website, leading to..
4. ..Relevant, optimised content& “landing pages” creation
5. Links building from authoritative websites
Social Media for SEO Optimisation
We have gone a step further by, not only handling web SEO optimisation for Carleasingmadesimple.com, but handling client’s social media optimisation too (e.g. Facebook, Twitter, relevant blogging channels etc.). On a regular basis, we give Car Leasing Made Simple meaningful presence in the social media, which has yielded good and obvious dividends in just a few months from the start of our efforts. We strongly believe the use of social media for SEO is a great way to push for that coveted spot on First Page on Google.
Binamic – Web design & Web SEO Expert UK
See what Sales & Marketing Director at Car Leasing Made Simple says about us:
“Binamic built us a great website! They built the Car leasing made simple™ website over 3 years ago and have been supporting us ever since. The guys there really know their stuff and I can’t recommend them highly enough. If you’re thinking of getting a new website built that will perform great – go for Binamic. They’re fast, efficient and don’t cost an arm and a leg. Well done guys “
Many third parties have also testified that Carleasingmadesimple.com website is a model in the sector. But thanks to our SEO optimisation work it also greatly increases the company’s exposure to new potential clients.
Still, our current SEO achievement with the site is just a warm up for our SEO experts. We’re sure our best is yet to come!
Learn more about our SEO Expert Consultancy offer – give us a ring on 0208 133 5444 or email for more info/a competitive SEO quote.
