Binamic has again proven to be up to the task with another successfully concluded structural SEO (Search Engine Optimisation) of the homepage of UK Auction List website, which is a Drupal driven site. What was unusual and challenging about this SEO development is that we were asked to optimise the most important page of a website – the homepage – without altering its overall web design.
Google SEO Consultancy – How we did it
Before SEO optimization, the website was hard to discover from most search results, even with the ‘auction list’ keyword. Our highly recommended SEO experts* started with an initial SEO appraisal – an in-depth analysis of three elements:
- The then current web design of the Ukauctionlist.com homepage,
- The client’s competitors’ websites,
- Keyword structures, together with relating traffic numbers and trends, plus untapped opportunities.
This preparation allowed creation of fully optimised (and relevant to the client’s business) taxonomy as a basis for the new, SEO-maximised page structure.
SEO Techniques – Search Engine Optimised Taxonomy
Next, our recommended SEO experts worked on the correlations between page structure and visual representation of the homepage’s different blocks. This lead to an SEO development with a huge impact in terms of search engine(Google SEO) perception of the site – see an overview of our improvement work:
Previous Taxonomy - SEO Case Study
SEO optimisation - taxonomy in progress
Optimised Taxonomy - SEO Case Study
On Page SEO & Optimisation Results
As you can see our professional SEO gurus started with the discovery of top-rated keywords and then created a relevant taxonomy for the page, focusing on the use of carefully selected keywords relating to the sector (Property Auction, Property Auction Search, Property Auction List, House Auction, Online Property Auction, Property Auctioneers etc.). This brought a dramatic improvement in organic search volumes to the site through relevant keywords. The success and immediate results have been amazing!
Within a month of putting the SEO optimised homepage live the website has enjoyed a 37% increase in organic traffic! Thus, we’re proud to say that, although the results are still building up, already on 30 May 2011 the client’s website has experienced the largest number of visitors EVER!
We are happy to share the details of this on page SEO (structural search engine optimisation) results for this SEO case study – just contact us for more info.
Website Design SEO Development – Respecting Client Requirements
This web SEO transformation was done while leaving the homepage looking almost the same as before to the human eye (of an average site user). Only small web design changes have been introduced, and now the site is well laid-out with every bit and piece optimised for Google and other search engines, while making it appealing and easy to use for visitors.
The next step is to create many useful landing pages, with meaningful contents, in order to draw more traffic and importance to ‘www.ukauctionlist.com’. We believe the sky is the beginning and have been enjoying the experience so far!
* Recommended Web SEO Experts – Our SEO Review:
UK Auction List – about us:
“Binamic are fantastic website builders. They approached us initially regarding our newly launched website’s SEO and stood out from the start by recommending solutions rather than a simple cold sell (of which we receive dozens on a daily basis). Their attention to detail, explanations, rationale and ways of working are outstanding, and the team’s down to earth, approachable manner makes website build thoroughly enjoyable. We have already benefitted hugely from their recommendations and input and they will definitely be retained as our incumbent agency, moving forward.” Vicki Martinek, www.ukauctionlist.com
SEO UK – SEO London
You can start benefiting from a surge in natural traffic too – just take this simple step: contact us on our email or call us on 0208 133 5444 today! Alternatively, read more about our SEO services.
